Do you work in the real estate business?
If yes, then you may be one of the many real estate professionals who tend to use every possible way to reach out to more clients and increase more sales. One of the most effective digital marketing tools for real estate that is being widely used is email marketing. It is still one of the best ways to make your clients aware of your brand, and to convert leads to sales.
But, just like any other marketing strategy, email marketing for Philippine real estate can be such a deal breaker.
It boils down to this:
You should know how to implement an effective email marketing campaign. You, as a real estate professional, should make sure your emails stand out in a full inbox. Get your emails noticed!!
So, how do you grab the attention of potential clients through email marketing?
Here are some tips on how to make email marketing for Philippine real estate a huge success:
1. Customize your emails, use real estate email templates
Before you can even customize or personalize your emails, you must first identify your target clients – their preferences, type of properties they would like, etc. – to be able to send them the type of email content they would actually want to read. Knowing what specific content to include in your email would make sure that the emails you send won’t end up in the “Spam” or “Junk” folder.
In customizing your emails you must take into consideration the design of your email template. Email templates are actual lifesavers for real estate professionals!! They save us time and they are also customizable. With custom email templates, you can insert any information such as your clients’ names and addresses, property pricing and details, and more.
2. Make your emails mobile-friendly
There’s no denying that, with the help of digital technology, most people spend most of their time on their mobile devices, which is why real estate professionals should create mobile-friendly emails.
Mobile-friendly emails. What does this actually mean?
Simply put, mobile-friendly emails are emails that display properly on a desktop/laptop and on a mobile device. Mobile-friendly emails are easy to read on all mobile devices
To ensure that your emails are mobile responsive, make sure the design and content of your emails are on point, the font of your text readable, and the layout as simple as possible. Also, test your email and linked websites for loading times on both laptop/desktop and mobile devices.
3. Include videos
Aside from images, it would be a great idea to include videos on emails. Videos actually help your email to stand out from the rest. It boosts email opens, which means that more people will be able to visit your website, where they can buy what you are selling.
You, however, don’t just post any kind of video just for the sake of it. This is email marketing, after all, and you would want your email to help you generate new leads and increase sales.
To be able to attract potential clients using email marketing, you must include well-made videos in your emails. Add useful email videos that should not be too long or too short. Simplicity is still key, but keep it as interesting as possible.
4. Add website links
This will allow your potential clients to browse your professional website and see what real estate properties you are selling or any real estate products, when they click on the links included on your email. Adding links to your email will help clients to easily visit your website, which will, in turn, help you achieve sales and enhance your business.
5. Do email list segmentation
Email list segmentation is defined as “a technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups, or segments”. It refers to dividing your list of potential and current clients into groups with similar preferences and background.
Why do we even have to segment email lists?
Well, basically, segmenting your email list will enable you to personalize emails for different clients, which would help in increasing engagement in your email and especially your website. You can choose to divide or segment your list into smaller groups depending on the types of properties you sell, your clients’ preferences, and location.
6. Track the results
How would you know if your email marketing campaign is working for you and producing results?
You track the results and analyze the data by means of open rates, click-through rate, unsubscribe rate, or conversion rate. If you analyze results you will be able to determine what’s effective and what isn’t working for your business. This would, then, allow you to modify your email marketing campaign in a way that builds your real estate business.
Here are brief descriptions of the email metrics to measure, just to give you an idea of how you would know if your campaign is effective:
This is the percentage of recipients who opened the email that you sent. By tracking this, you can determine how engaged your subscribers or potential clients are with your email marketing.
This is the percentage of subscribers who clicked a website link included in your email. Analyzing this will let you know how engaged subscribers or clients are with your CTA or call-to-action.
This is the percentage of recipients who unsubscribed from your email campaign. Measuring this will give you an idea of how relevant your email marketing and whether it sustains the engagement of your audience or subscribers.
This is the percentage of subscribers or clients who clicked through your email and went on to accomplish a specific goal (for example, subscriber filled out a form). The conversion rate is an important goal because it measures how effective you’ve been at convincing subscribers to achieve a certain action.
You can find success in your business by using email marketing for Philippine real estate as a means of effectively and efficiently reaching a larger audience. If you want to step up your email marketing strategy, then you need to get a real estate CRM such as Prosperna. Prosperna can help you send out thousands of personalized emails in just a few clicks and with the help of the best practice templates we created, you’ll have a ton of email content ready for your clients.
Prosperna, is the ONLY community and online sales productivity platform whose goal is to help real estate professionals in the Philippines reach their full potential by becoming a trusted advisor. Make real estate sales easier. Book a FREE DEMO.
Tech Guy & Real Estate Investor super passionate about helping real estate agents, brokers and developers grow their business to reach new levels of success.