How To Start Your Online Clothing Store In 2021
by Dennis Velasco | 2021-02-24 01:42:57 | eCommerce
Having an online clothing store brings you a step closer to survival and success.
Of all the industries in retail hit by the pandemic, clothing and apparel were among the hardest impact.
While eCommerce sales are on an upward trend, a fraction of consumers are becoming less concerned about purchasing clothes in-store as a necessity, given that a lot of people are quarantined at-home.
Although this isn’t to say that businesses should lose hope in selling clothes or fashion items for a living…
...in fact, there’s a 1300% increase in popularity for clothes ONLINE, just because people see the opportunity to experiment with their style.
In this article, we’ll help you leverage eCommerce by starting an online clothing store.
STEP 1 - CREATE A DIGITAL BRAND
Branding is more than just your logo and product appearance, as a clothing store you still need these primary elements:
- Company Values - mission and vision, advocacies or business motivations
- Product Niche - featured clothing line, aesthetic, fabric quality, and material sourcing
- Target Customers - demographics of customers to appeal and align with your branding
Perhaps you’re already familiar with branding when you first set up your physical store in a boutique or mall space, but usually, people tend to focus on the surface and appearance aspects.
If you’re starting from scratch, we’ve shared the easy steps of setting up an online business (including branding).
STEP 2 - GET YOUR ECOMMERCE CHANNEL
There are many ways to start an online store but nothing beats having a platform or website dedicated just for you and your brand.
You may be wondering whether you’ll be a good fit since a lot of technical work goes behind website development, or there are too many choices in the market.
Either way, you must take the step to get into eCommerce as soon as possible.
Although, if you are skilled in creating websites, this is the step where you need to get a domain name, customize your theme, and install features that you need to market and sell online.
STEP 3 - SHOWCASE YOUR CLOTHES
Since fewer people are going out to malls and stores to shop for clothes, your eCommerce website is the new “display window” for customers to browse items from.
Having a products page allows you to create a catalog so you can list your products individually.
In a few clicks, you can list an entire collection of clothes that can be categorized into different filters for easy search.
The best part is that you can use your products to create marketing campaigns such as blogs, images, and videos for online advertisements.
STEP 4 - ACCEPT & FULFILL ORDERS
As part of digitizing your clothing business, the next step is to make the shopping experience possible.
With most websites, it’s only normal to be able to browse and view content, but in an online store, customers should be able to make purchases.
That’s why you need to have a cart system that makes it easy to add items to the cart, view prices, and apply vouchers upon checkout.
That means customers should be able to choose their mode of payments - such as cards, mobile wallets, sometimes cash or store pickup.
And most of all, you have to make sure the products make it to the customer’s doorsteps, so you need an eCommerce platform that comes with a reliable logistics provider or get an in-house rider to help you with deliveries.
STEP 5 - GO AND LAUNCH!
For your final step, it’s time to let the world know about your online clothing store.
Marketing campaigns and promotions will come in handy for your brand, that’s why you need to have a relevant online presence.
Whether it’s holiday promotions or daily posts to increase brand-recognition, this is your time to shine!
Depending on where your target customers are on social media, email, or marketplace channels, you should be active in offering customer support and building relationships.
Just like that, you can get started. (Yup, started!) An online clothing store takes more than just setting up your eCommerce website, but takes a lot of hard work to grow and maintain.
But these steps will help you shift from an offline (traditional) to a completely-digital business in the #NewNormal.
To help you remember, here are the steps we shared in this article:
- STEP 1 - CREATE A DIGITAL BRAND
- STEP 2 - GET YOUR ECOMMERCE CHANNEL
- STEP 3 - SHOWCASE YOUR CLOTHES
- STEP 4 - ACCEPT & FULFILL ORDERS
- STEP 5 - GO AND LAUNCH!
At Prosperna, it’s our mission to continue empowering Philippine MSMEs in growing their businesses with the help of eCommerce software technology.
You can also book a FREE DEMO to ride the eCommerce wave today!