On September 14, 2025, Go Negosyo hosted the Online Selling Summit 2025, an event designed to equip MSMEs, students, and aspiring entrepreneurs with the knowledge and inspiration to thrive in the digital economy.
We at Prosperna were honored to be invited, with our very own Founder & CEO, Dennis Velasco, sharing insights during the panel discussion on how platforms can drive eCommerce growth in the Philippines.
Digitalization can become reality when combined with AI-powered eCommerce platforms for the Philippines.
Joey Concepcion’s Call to Entrepreneurs
Go Negosyo Founder Joey Concepcion opened the event with an inspiring message, highlighting how digitalization has become the biggest game-changer for Filipino entrepreneurs.
“Digitalization is the biggest difference in our country today. The Online Selling Summit is here to teach MSMEs the power of selling online. This is the way forward.”
And with Prosperna, an AI-powered eCommerce platform for the Philippines, it's even easier than before.
He also encouraged young Filipinos to take their entrepreneurial journey step by step, reminding everyone that perseverance, talent, and passion—not just luck—are what truly drive success.
The Digital Advantage: How Platforms Are Driving eCommerce in the Philippines
One of the event’s highlights was the panel discussion, “The Digital Advantage: How Platforms Are Driving eCommerce in the Philippines,” featuring leaders from Lazada, Shoppertainment Live, and Prosperna - the top Philippine eCommerce platform for SMEs.
Representing Prosperna, Dennis Velasco focused on two important points for MSMEs:
#1: Follow the Consumer
“The average age of consumers right now is 25 years old. These digital natives are shaping the market. If you follow the consumer, you will get business.”
Dennis emphasized that MSMEs must understand the behavior of today’s young, digital-first consumers. Adapting to where and how they shop is the foundation of growth in today’s eCommerce landscape.
#2: Build Trust as a Competitive Advantage
“People want to buy directly from you because they feel the trust from your brand. That is your competitive advantage over bigger brands.”
He explained that trust and authenticity give smaller businesses a unique edge that large corporations can’t easily replicate. By owning the customer relationship, MSMEs can foster loyalty and long-term success.
And the best way to build your brand and own the customer relationship is with a Philippine eCommerce platform for SMEs.
Moving Forward: Prosperna’s Commitment to MSMEs
The Go Negosyo Online Selling Summit 2025 reinforced what we at Prosperna have always believed: that the future of Philippine business is digital, and the path to success lies in combining the right tools with customer trust.
Being invited to share our perspective alongside other industry leaders was a privilege—and it only strengthens our commitment to our mission: to empower 1 million small-to-medium size businesses with simple and affordable eCommerce solutions powered by AI.
We’re here to make it easier for entrepreneurs to bring their businesses online, connect directly with customers, and grow sustainably.
Prosperna, Your Partner to eCommerce Success
Prosperna is an all-in-one AI-powered eCommerce platform specifically built for small-to-medium sized businesses.
Our mission is to empower 1 million small-to-medium sized businesses with simple and affordable AI-powered eCommerce software.
In fact, we are so passionate about helping small-to-medium sized businesses that we’re giving you a free account forever!
Want to start selling online?
👉Create your FREE-forever Prosperna account.
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