Finding their soulmate—that’s how Phillip “Flip” Andrew Ruby, owner of The Lazy Gentleman, describes discovering Prosperna. For him, Prosperna wasn’t just another eCommerce tool; it was the complete and affordable online store builder he had been searching for in the Philippines.
“You’re like an overprotective girlfriend to me, always taking care of me,” Flip joked, highlighting the level of support he felt from Prosperna.
The Lazy Gentleman: A One-Stop Shop for Men
The Lazy Gentleman is designed to be every man’s go-to online store. From hair and body care to oral hygiene, condoms, and lubricants, the shop offers essentials that men often hesitate to buy in person. By catering exclusively to men, Flip created a safe, convenient space where customers can confidently purchase what they need—without leaving the couch.
Filling a Gap in the Market
Flip saw a massive opportunity: despite research showing that 38% of men are likely to spend more on online marketplaces, there were no dedicated online stores for Filipino men.
“We see that there’s an opportunity for us to help our fellow men save time on the essentials they need,” Flip explained.
With Prosperna’s integrated shipping services—partnering with LBC, J&T, and Lalamove—The Lazy Gentleman delivers straight to customers’ doors, solving the problem of late-night trips to convenience stores.
From Investor to Client
Flip first encountered Prosperna in 2021 when CEO Dennis Velasco pitched the platform to the venture capital firm he worked for. He was immediately impressed by its completeness and affordability.
Prosperna’s All-In-One eCommerce software allows entrepreneurs to:
- Launch an online store without coding skills
- Accept both online and offline payments
- Automatically book shipping with trusted couriers
So when Flip decided to start his own business, he reached out to Dennis—not as an investor, but as a client ready to build his dream.
A Hardworking Software for Busy Entrepreneurs
For many small business owners, building a website and maintaining an online presence feels overwhelming—too costly, too technical, and too time-consuming. Prosperna solves this by offering a simple, affordable solution tailored for SMEs.
“If I could pay someone to build a website for me, and it’s cheaper, then why not?” Flip said. With Prosperna, he launched The Lazy Gentleman quickly and efficiently.
The Prosperna Plus Plan gave him everything he needed:
- A custom domain
- Up to 50 product uploads
- Advanced dashboard reporting
- Seamless integrations with Facebook and Lazada
- Flexible payment options (COD, GCash, GrabPay, PayMaya, 7-Eleven, debit/credit cards, and bank transfers)
And with 24/7 email and chat support, Flip felt guided every step of the way.
Finding the Complete Online Store Builder
Flip and his team found more than just software—they found a partner. Prosperna understood their needs as a growing SME and provided the tools to bring their vision to life.
“We couldn’t launch without Prosperna. We might still be in the development stage if it weren’t for them,” Flip admitted.
Today, The Lazy Gentleman stands as proof that with the right platform, Filipino entrepreneurs can turn ideas into thriving businesses. Prosperna continues to empower SMEs to take the leap into eCommerce—making online selling simple, affordable, and accessible for all.
Prosperna, Your Partner to eCommerce Success
Prosperna is an all-in-one AI-powered eCommerce platform for SMEs, entrepreneurs and digital creators. Our mission is to empower 1 million businesses with simple and affordable eCommerce software with the power of AI.
In fact, we are so passionate about helping small-to-medium sized businesses, entrepreneurs and content creators that we’re giving you a free account forever!
Want to create your online store?
Create your FREE-forever Prosperna account.

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