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Carefully crafted and personal sounding email templates are SUPER important to generating leads and driving your prospects through the real estate buyer journey. Check out these email scripts designed to increase your lead conversions and responses.

 

Feel free to copy, paste and edit them directly into your CRM.

 

EMAIL TEMPLATE 1:

Situation: You know the area where they are looking from based on their  MLS or Listing Website traffic or inquiry.
Goal: Make an introduction and provide value with other options.

Subject: Moving to the <INSERT> area?

————

Hey <INSERT FIRST NAME>,

I noticed you were checking out some of the beautiful properties in the <INSERT> area.

Have you see any of these properties?Property 1: <INSERT LINK>

Property 2: <INSERT LINK>

Property 3: <INSERT LINK>

Let me know if I can help answer any questions, my cell is <INSERT>.

PS: I thought it might be helpful for your search to check out a Market Snapshot for the area, as well as my Complete Guide to the <INSERT> area, please find them attached – hope this helps!

Best wishes,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 2:

Situation: Saw their home for sale
Goal: Get them to respond

Subject: Your BIG move?

————

Hey <INSERT FIRST NAME>,

I noticed you might be moving shortly. What neighborhoods were you checking out?

PS: If you haven’t heard, there are definitely some places to AVOID in town. Reply back and I’ll send you my cheat sheet for each neighborhood.

Talk soon,

<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 3:

Situation: They sent a request to you but they haven’t responded to your follow ups
Goal: Get them to respond

Subject: Follow up

————

Hey <INSERT FIRST NAME>,

We all get a ton of emails so I’ll keep this short. Do you fall into one of these scenarios:

Scenario A: A DIY’er when it comes to finding the perfect home?

or –

Scenario B: Would you like me to source the best list of homes available and send them to you on a silver platter?

Just reply back saying, “Let me be” or “Silver Platter”.

BTW: How’d you find my website?

Best wishes,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 4:

Situation: Filled out a home value analysis/appraisal request form from your website
Goals: Assume rapport / schedule call or visit

Subject: Still need your home value?

————

Hey there <INSERT FIRST NAME>,

Just finished completing the DRAFT market analysis/appraisal for your home – very interesting…want to grab a quick coffee at the Starbucks by your house so we can discuss?

What time works best with your schedule?

Ps: I thought it might be helpful to include my Complete Guide to Buying A Home In <INSERT AREA>, please find that PDF attached – hope this helps!

Best,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 6:

Situation: Not responding
Goal: Get any kind of response from them because they’re unresponsive

Subject: Neighborhood Crime Report

————

Hey <INSERT FIRST NAME>,

I’ve got a quick question about that Market Report you requested.

Have you heard about any of the homes in your neighborhood ever being broken into? The safety of neighborhoods are always a concern so I wanted to review with you the Neighborhood Crime Reports for some of the properties I’ve prepared for you.

PS: Does tomorrow or Friday work best to present this report to you?

Talk soon,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 7:

Situation: Prospect seems slow to move
Goal: Create urgency and secure an appointment

Subject: …like hotcakes

————

Hey <INSERT FIRST NAME>,

Every home in your neighborhood has sold for more than expected this last year. Buyers are continuing to submit offers like hotcakes.

Does 5pm tomorrow at the Starbucks by your house work to show you the personalized real estate report I’ve drawn up for you? I think you’re going to like LOVE the numbers.

PS: Have you seen my client success stories?

Talk soon,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 8:

Situation: Working with happy clients
Goal: Keep in touch with previous buyers/sellers and get a referral

Subject: What’s new?

————

Hi there <INSERT>,

You all lovin the house now that you’re all moved in? ?

Just wanted to check in real quick and see how you’re doing!

Have you had a chance to checkout <INSERT>  restaurant near your house?

Seriously, the <Burgers/Steaks/Beers> there are AMAZING.

Anyway, let me know how you’re doing and If I can help with anything.

Ps: Know anyone that is thinking about selling their home?

For the next month we’re giving away an entire home’s worth of carpet and upholstery cleaning <INSERT ESTIMATED VALUE> to anyone who refers a seller our way. Let me know if you’re interested!

Talk soon,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 9:

Situation: Working with happy clients
Goal: Keep in touch with previous buyers/sellers and get a referral

Subject: Drove by your new place…

————

Hey <INSERT FIRST NAME>,

I drove by your house this weekend and thought of you. How’s the family liking the new place?

You should really check out the <INSERT LOCAL EVENT> this weekend. We went last year and everyone still talks about it.

PS: Do you know anyone who’s contemplating with the idea of buying or selling? We’re giving away season tickets to the amusement park in town to people who send their friends our way.

Regards,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

EMAIL TEMPLATE 10:

Situation: Working with happy clients
Goal: Keep in touch with previous buyers/sellers and get a referral

Subject: Donation for pet lovers

————

Hey <INSERT FIRST NAME>,

The local dog shelter is having their annual fundraiser at the end of this quarter. Did you know we donate $100 per house we sell?

Anyway, we’re doubling that donation this quarter for every house we sell via a referral.

Do you know anyone who’s thinking of buying or selling a condo that we should talk too?

We’d love to make a donation to them in your name.

Best wishes,
<INSERT YOUR NAME>
<INSERT YOUR COMPANY NAME>
[email protected]
888 888 8888

Prosperna, is the ONLY community and onlines sales productivity platform who’s goal is to help real estate professionals in the Philippines reach their full potential. Make real estate sales easier. Book a FREE DEMO.

Tech Guy & Real Estate Investor super passionate about helping real estate agents, brokers and developers grow their business to reach new levels of success.

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